ATIGS Policy Centre
Brand Guidelines
The standards for using Africa Trade and Investment Global Summit and Velocity Xperiences (VX) brand assets — ensuring consistency, clarity and strength across all global communications, media and events.
2025 edition · Velocity Xperiences Global
I. The Brand Foundation
Company overview
Velocity Xperiences Global LLC is a leading international digital media and events company with a dynamic and growing portfolio of over 50 events across 12 vital industries, including energy, technology, mobility, agriculture and real estate. We connect global leaders and innovators through high-impact media and world-class event experiences.
Brand promise
To accelerate industry progress by delivering unparalleled access, knowledge and connection through highly dynamic and valuable event and media platforms.
Core values
| Value | Description |
|---|---|
| Velocity | We operate with speed, agility and a forward-thinking approach, reflecting the fast pace of the industries we serve. |
| Excellence | We are committed to producing world-class events and digital media, ensuring every Xperience is executed to the highest standards. |
| Global Reach | We maintain a broad, international perspective, fostering diverse connections and facilitating business across continents. |
| Innovation | We continually evolve our platforms and formats, integrating the latest technology to deliver cutting-edge content and engagement. |
Tone of voice
- Dynamic & confident: reflecting the energy of the event industry and the ambition of the global industries we cover.
- Expert & insightful: positioning the brand as a thought leader and reliable source of industry knowledge.
- Professional & premium: maintaining a sophisticated and authoritative style suitable for high-level B2B communication.
- Forward-thinking: always focused on the future, innovation and what’s next.
II. Logo Usage
The ATIGS emblem
A navy globe with Africa in signature orange, encircled by the full event name and anchored by the ATIGS wordmark and “EST: 2016”. It is the most identifiable representation of the summit and must always be reproduced in full.
A. Primary logo (full colour)
The primary summit logo uses the core brand colours — ATIGS Navy, ATIGS Orange and ATIGS Gold. The Velocity Xperiences logo consists of the stylised VX icon and the logotype “Velocity Xperiences”, using VX Green and VX Gold.
B. Colour variations
| Variation | Usage |
|---|---|
| Monotone white | Used on dark backgrounds, photography, or corporate-approved brand colours (for example industry-specific blues). |
| Monotone black | Used on light backgrounds where colour is not available (for example standard print documents or certain sponsorships). |
C. Clear space & minimum size
| Rule | Description |
|---|---|
| Clear space | Maintain a minimum clear space around the logo equal to the height of the letter “V” in “Velocity”. No graphic elements, text or frame edge should intrude into this zone. |
| Minimum size | For print, the logo should never be smaller than 1 inch wide. For digital screens, the logo width must be a minimum of 150 pixels to ensure legibility of the logotype. |
D. Unacceptable uses
- Do not distort, rotate or alter the proportions of the logo.
- Do not change the logo colours (except for approved monotone variations).
- Do not place the logo on a background that clashes or reduces legibility.
- Do not separate the icon from the logotype, unless using the icon as a standalone element only in approved small digital applications (for example app icon or favicon) and with prior approval.
III. Colour Palette
The brand’s colours convey professionalism, wealth — of knowledge and opportunity — and growth.
ATIGS Navy
#0F2B5B
ATIGS Orange
#F4511E
ATIGS Gold
#C8912F
Base White
#FFFFFF
A. Summit primary colours
| Colour | Role | HEX | RGB |
|---|---|---|---|
| ATIGS Navy | Corporate primary | #0F2B5B | 15, 43, 91 |
| ATIGS Orange | Signature accent | #F4511E | 244, 81, 30 |
| ATIGS Gold | Premium highlight | #C8912F | 200, 145, 47 |
B. Corporate (VX Global) primary colours
| Colour | Name | HEX | RGB | CMYK (print) |
|---|---|---|---|---|
| VX Green | Corporate primary | #005930 | 0, 89, 48 | 90, 30, 90, 45 |
| VX Gold | Accent / premium | #C39C46 | 195, 156, 70 | 25, 38, 80, 10 |
C. Secondary palette
| Colour | HEX | Usage |
|---|---|---|
| White | #FFFFFF | Primary background colour and negative space. |
| Dark Gray | #1A1A1A | Main text colour, preferred over pure black for digital readability. |
| Light Gray | #EFEFEF | Dividers, secondary backgrounds and subtle borders. |
IV. Typography
Typography must be clean, modern and highly legible, supporting the brand’s expert and dynamic image. Use readily available typefaces licensed for commercial use.
A. Primary (headlines & titles)
- Recommendation: Montserrat or Oswald.
- Usage: high-impact headlines, section titles, major calls-to-action.
- Weight focus: Bold, SemiBold or Black.
B. Secondary (body text & supporting content)
- Recommendation: Open Sans or Roboto.
- Usage: all body copy, captions, subheadings and detailed information.
- Weight focus: Regular and SemiBold, for maximum readability in print and digital.
C. Digital / web fallback
Where custom fonts may fail to load, use the standard stack: Arial, Helvetica, sans-serif.
V. Imagery and Photography
A. Style
- Focus on people: diverse, professional individuals engaged in discussion, learning or networking at high-quality event settings.
- High-quality & sharp: always use high-resolution, professional-grade photography. No blurry or low-quality stock imagery.
- Industry specific: imagery should clearly feature relevant industry technologies and professionals.
- Dynamic and energetic: natural lighting, rich colours and dynamic angles that convey movement, engagement and velocity.
B. Graphic overlays
- Use brand colours as accent overlays, gradients or filters on photography only where they enhance the brand identity without obscuring the subject.
- Data visualisations: all charts, graphs and infographics should use the primary and secondary palette to maintain consistency and professionalism.
Ownership
VX Markets Logo, VX Connect Logo, VX Forums Logo, VX Times Logo, VX Select Logo, VX Creative Logo, VX Tickets Logo, VX Social Logo, VX Rise Logo and VX Live Logo are owned by Velocity Xperiences Global LLC, registered in Delaware, United States of America. © 2025. All rights reserved.